The Republic of Montenegro (with an area of 13.812 km2 and population of 648.000), is situated on the Balkans. On the one hand, it is a part of the Adriatic/Mediterranean region, and on the other, through the Panonian plane, it is connected to Central Europe, and further, with the world economy. Montenegro is a small country, but one that is rich with natural advantages, cultural and historical landmarks, and is one of the most beautiful tourist destinations. Accommodation capacity is 150 000 bed-places, 37 000 of which are in basic form (hotels, motels, boarding houses and tourist resorts). This prominent imbalance in the spatial distribution of accommodation capacities creates a great potential for foreign investment, as numerous beautiful, ecologically intact locations have not yet been used for tourism. The most developed forms of tourism are summer and winter tourism.

The coastline of Montenegro (293 km long) has numerous sand and pebble beaches (117 of them, 73 km long). The length of the sand beaches is 33 km. The capacity of the beaches is 230 000 people. Air temperature is above 18 degrees Celcius during 6 months a year, and this, coupled with a pleasant water temperature and a great number of sunny days, makes the Montenegrin coast one of the warmest, sunniest tourist regions of Europe. Although Montenegro is considered to be a Mediterranean country, it is a mountainous country as 60.5% of its territory is located over 1000 m above sea level. The Montenegrin mountain range stretching from Maglic, Volujak and Bioc on the west to Prokletije on the east, crisscrossed with the magnificent canyons of the rivers Piva, Komarnica, Susica, Tara and Moraca and over 35 picturesque lakes, is one of the most beautiful and ecologically intact mountainous regions of Yugoslavia and Europe.

The greatest touristic potential of the mountains is their skiing capacity. With a minimum of 60 m2 of path per skier, the mountains can accommodate around 200 000 guests, while currently there are only 2800 bed-places.

Montenegro is about sea foam, as well as snow flakes. In November or May, a tourist can swim in the clear blue sea, and then, a mere two hour drive later, that same day, ski on Durmitor or Bjelasica.